Robots Invade The City Of Bristol

In this age of automation, it’s refreshing to have your city among those thriving with advanced infrastructures thanks to robotics and artificial intelligence.

Bristol is clearly one of the fastest-growing eCommerce hubs in England where consumers are increasingly relying on their desktop computers and mobile devices to get the things that they want.

What used to take a week to get to their doorstep would only take a day or an hour these days.

Sure, people still go to malls and shopping centres, but it’s purely for socialization if not to pick up an item which they ordered online.

The lifestyle of Bristolians is the reason giant companies are drawn to the idea of investing in their city.

One example of that is Amazon who brings their robot army to Bristol to be part of a new distribution centre which is set to open next year.

When an invasion satisfies customers and job seekers
Like their 13 fulfilment centres in the UK, the retail giant’s 14th will be equipped with robots to move around towering metal shelves teeming with goods sold by Amazon and third-party sellers.

Though the use of automation is evident in the fulfilment process of Amazon, their effectiveness actually stems from the act of combining human skills and robotics technology, hence the reason the company’s hiring to fill 1,000 permanent positions in their forthcoming distribution centre.

They will start recruiting operations managers, engineers, HR and IT specialists before the opening of their Bristol warehouse.

As for their continuous expansion in this part of the globe, Stefano Perego, head of Amazon’s UK Customer Fulfilment, said:

“There are several factors we consider when deciding on where to place a new fulfilment centre, and Bristol offers fantastic infrastructure and talented local people who we look forward to joining the Amazon team.”

The giant works hand in hand with small businesses
Who can forget how David’s slingshot knocked down Goliath or how Achilles’s sword ended a giant warrior?

They may be enormous and intimidating, but without any support, giants topple easily.

That explains Amazon’s strategic moves to get closer to small-scale sellers on their marketplace whom they consider as very crucial in augmenting their role in the retail industry.

They know that putting up a new warehouse in Bristol will set off a chain reaction. Customers’ increasing demand for fast delivery will be addressed, third-party sellers will be able to sell more, and these all lead to Amazon’s success.

Also part of the retail giant’s 6.4 billion investment in the UK are new fulfilment centres in Doncaster, Warrington and Tilbury which are all set to open in the fall.